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WHO WE ARE

Monument Valuations

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WHY WORK WITH US?
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About Jia Wu Founder of Monument Valuations I’m Jia Wu, and I founded Monument Valuations with a mission to provide expert, trustworthy, and detailed business valuations for closely held businesses, intellectual property, and financial instruments. With over a decade of experience in the valuation field, I’ve worked on a wide range of valuations — from estate tax planning to fairness opinions and strategic transactions. Before founding Monument Valuations, I worked as Valuation Manager at leading firms like Marshall & Stevens and SingerLewak, and have consulted for firms in diverse industries. As a frequent speaker and moderator, I enjoy sharing my insights on valuation topics at industry events. I’m also involved with ASA NorCal, where I oversee digital operations and community engagement, helping to grow the chapter’s presence in the industry.

At Monument Valuations, we bring clarity to complexity and help business owners, shareholders, and advisors uncover what a company may be worth.

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Whether you're planning for growth, succession, or a sale, we offer clear, expert valuation guidance built on real-world experience. Our work spans startups to publicly traded firms, and everything in between.

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We specialize in valuations that support:

  • Exit Planning & Strategy

  • Buy/Sell Agreements

  • Estate & Gift Tax Compliance

  • Financing & Investment Support

  • M&A, Sales, Divestitures, Joint Ventures

  • Purchase Price Allocations

  • Impairment Testing

  • Loan Portfolio Valuations

  • Equity & Intangible Asset Valuations

  • Equity-Based Compensation

  • Shareholder Buyouts & Partnership Dissolutions

  • Divorce, Litigation, & Economic Damages

We don’t just hand you a number—we help you make sense of it. With Monument, you gain a thoughtful partner committed to helping you protect, grow, and transition your business with clarity and confidence.

ABOUT US
We are passionate about bringing clearer views to you and your business partners. We do so by helping measure and plan for future growth. We have developed a deep understanding of financial principles and practices, allowing us to navigate complex financial landscapes for every business life stage, so that you receive a true value of what your business is worth. Then, you can act confidently when transferring wealth to the next generation or when implementing changes to enhance the Company's value to existing shareholders.

"Our approach is tailored to your needs, whether you're seeking a one-time valuation for specific purposes like purchase price allocations or ongoing support for strategic decisions. We prioritize trust, integrity, and clear communication, ensuring responsiveness to your needs at every step, while delivering precise, actionable insights."

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OUR MISSION

Whether you are seeking a valuation for selling, mergers and acquisitions, financial planning, or other strategic purposes, we employ rigorous methodologies and data-driven approaches to ensure the highest level of precision.


We prioritize transparency and open communication, working closely with our clients to understand their unique circumstances and objectives. With our thorough understanding of local and global markets, we provide you with actionable insights that empower you to make informed business decisions.

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LEARN MORE ABOUT WHAT A BUSINESS VALUATION IS
Get a valuation for your business, if you're considering selling
If you're thinking about selling your business, turning it into a partnership or going through a divorce, you need to know how much your business is worth. A business valuation from Monument Valuations can give you a clear view of the value of your business. We provide business valuation and financial reporting, gift and estate tax, and other advisory services to business owners.
WANT TO KNOW MORE?
There are several different approaches we can take to your business valuation, depending on your goals. Three common approaches to business valuations are:
3 DIFFERENT BUSINESS VALUATION APPROACHES WE CAN TAKE
  1. The asset-based valuation is often adjusted to calculate a company's net asset value based on the market value of its assets and liabilities.
  2. Earnings based or Income approaches: Determines company value based on its ability to produce wealth in the future
  3. Market-value approaches: The business value is based on the value of similar businesses that have transacted
Getting business valuation services has never been simpler. Connect with us soon to begin the process.

Contact us today to get a comprehensive business valuation for your publicly or privately traded company.

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